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SDI Research specializes in the design, execution and action-oriented reporting of
qualitative research.
At SDI Research, we believe that research is only as valuable as the decisions and actions
that follow. We take great pride in taking the time to thoroughly understand our clients' business issues and in designing
research that utilizes appropriate methodologies to provide the consumer/customer insight to make informed, impactful decisions.
From a qualitative perspective, SDI Research works with clients to truly understand their customers, including their
needs, attitudes, perceptions and values, and to turn this understanding into actionable insights.
SDI combines
the rigor of research excellence and technical expertise with creativity and strategic business perspective gained during over
22 years of marketing and consumer research experience to provide the insights needed to make decisions
with confidence.
SDI Research... where research results in action.
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